After years of painstaking exploration, in 2011, field-mode Black fungus cultivation got succeeded in Youhao Mushroom Institute of Yichun City, Heilongjiang Province of China.

“In Heilongjiang Province, annual output on straw obtains 13,671 tons, supposing that 10% of them are used for Black fungus cultivation, gross output hits over 300,000 tons and output value reaches over 18 billion CNY,” introduces principal of Youhao Mushroom Institute, going on that after Black fungi are harvested, residues could be returned to the field as fertilizer, or they are processed into fodders of raise livestock, which helps form agricultural circular economy and represent evident economic, social benefits as well as bright development prospect.

Learned from Inspection and Quarantine Bureau of Dandong City, Liaoning Province of China, in 2017, there were 6 enterprise engaged with Pholiota nameko export in Dandong City, 161 batches totaling 1478 tons of canned Pholiota nameko were exported, export value attained 3.4362 million USD, which accounts for above 70% of China’s gross export volume.

Over the years, Pholiota nameko cultivation has been widely promoted in three provinces in Northeast China.

“Kuandian Region, Dandong City is the primary production region of Pholiota nameko, local temperature and humidity are suitable for growth of Pholiota nameko,” introduces principal from one of local canned food company passionately.

Dandong City holds over 30 years of history on Pholiota nameko export, in 1987, the city firstly exported its Pholiota nameko products to Japan, gross export volume obtained above 3000 tons. In recent years, a whole industrial chain that highlights cultivation, production, processing and export marketing has been formed in Pholiota nameko industry of Dandong City, now, Pholiota nameko products produced in the city are not only sold well in Chinese markets, but also exported to USA, Russia, Canada, Japan, Korea, Singapore and other nations and regions.

During 19th-22nd, January, The 17th Western China International Agricultural Product Exchange Meeting was ceremoniously held in Chongqing International Convention and Exhibition Center, during the meeting, Flower mushrooms and Black fungi originating from Fang County, Hubei Province of China received extensive attention.

According to know, Black fungi produced in Fang County win favorable markets by virtues of large appearance, dark color, thick texture, good elasticity and unique flavor while Flower mushrooms produced in Fang County are famous for good colour and lustre, attractive appearance, pure texture and abundant nutrition. Since The 1950s, Black fungi produced in Fang County have been exported to USA, Western Europe, Japan, Singapore and other dozens of nations and regions.

With the theme of “Green, brand-orientation, Cooperative and Development,” over 6500 agricultural products were exhibited and sold on site of this time of Western China International Agricultural Product Exchange Meeting, sales value obtained 387 million CNY while over 50 oversea enterprises coming from 10 nations and regions joined in it.

2018 China International Mushroom New Products and Technology Expo will be held on 10th-12th, April in Sanmenxia city. With the theme of "New Era, New Mushroom Industry, New Deed", this time of expo embraces on a series of focus issues such as supply-side structural reform, precise poverty removal and R&D of rare mushroom variety and market circulation of products in new era.

China International Mushroom New Products and Technology Expo has been splendidly held for over 17 times, over 5000 global mushroom enterprises and tens of thousands of people working in administration section of main mushroom production bases and all mushroom colleagues actively attend the meeting. On spot of expo, above 2000 kinds of products and equipment could be ceaselessly exhibited. After years of development, the exhibition has become the ideal platform for correlative enterprises to show up their images, advanced technologies, innovative products, to expand the market and strengthen the communication and cooperation between domestic and oversea colleagues, it is especially the grant-grand mushroom meeting which helps promote the innovation and development of correlative enterprises, distributors and mushroom primary origins between domestic and foreign.

THE IRISH FOOD board plans to spend millions on a mushrooms promotion drive, with a chunk of the budget set aside for advertisements with influencers.

Last year, Bord Bia issued a tender for a €2 million marketing campaign, which will be mainly funded by the European Union. The contract for the project has recently been awarded to London-based marketing firm Kindred Agency.

Read more...

Source image: Leon Farrell/Photocall Ireland

The humble Fungi will play a big role in our future!