According to mushroom quotation provided by Beijing Fengtai Agricultural Products Centre Wholesale Market, on March 18, Shiitake mushroom, Superior Shiitake mushroom, Pleurotus cornucopiae, Pleurotus geesteranus, King oyster mushroom, Drumstick mushroom and Agrocybe cylindracea are 7 varieties that show price fall.

1.Price of Shiitake mushroom has dropped from 8 to 7 CNY per kg, indicating 12% of decline range.

2.Price of Superior Shiitake mushroom has dropped from 20 to 16 CNY per kg, indicating 20% of decline range.

3.Price of Pleurotus cornucopiae has dropped from 10 to 9.2CNY per kg, indicating 8% of decline range.

4.Price of Pleurotus geesteranus has dropped from 12 to 10 CNY per kg, indicating 16% of decline range.

5.Price of King oyster mushroom has dropped from 9 to 7 CNY per kg, indicating 22% of decline range.

6.Price of Drumstick mushroom has dropped from 12 to 10 CNY per kg, indicating 16% of decline range.

7.Price of Agrocybe cylindracea has dropped from 10 to 9.2 CNY per kg, indicating 8% of decline range.

On the contrary, on March 18, Oyster mushroom and Enoki mushroom are 2 varieties that show price rise.

1.Price of Oyster mushroom has risen from 5 to 5.2 CNY per kg, indicating 4% of increase range.

2.Price of Enoki mushroom has risen from 5.5 to 7 CNY per kg, indicating 27% of increase range.

“Price of White beech mushroom, Button mushroom, Monkey head mushroom, Brown Shimeji mushroom, Auricularia polytricha, Straw mushroom, Stropharia rugosoannulata, Black fungus and Pleurotus nebrodensis is respectively at 15 CNY, 12 CNY, 16 CNY, 13.3 CNY, 4 CNY, 20 CNY, 12 CNY, 7 CNY and 14 CNY per kg,” introduces person in charge of Beijing Fengtai Agricultural Products Centre Wholesale Market warmly.

Redwood Shores, CA – This spring, the Mushroom Council® will use two turntables and a bunch of mushrooms to encourage home cooks to blend mushrooms with meat for their next burger.

The new “Remix Your Recipe” consumer ad campaign features YouTube ads with animated DJ turntables spinning burgers on the platters. Over pulsating electronic dance music (EDM), vocals declare “Ju-ju-ju-ju-just add ‘shrooms!” as criminis cascade down the screen. The ad closes with a call to action to visit the Mushroom Council’s site at Blenditarian.com, where a new campaign webpage – blenditarian.com/remix – guides followers to blended recipes and additional information.

“When it comes to The Blend™, our strategy to prioritize foodservice has been a success, as blended burgers are now fixtures on menus nationwide. This year, we’ve reached the point in our long-term strategy where we will shift our focus to direct-to-consumer marketing,” said Bart Minor, president of the Mushroom Council. “We wanted to kick it off with a bold, disruptive and targeted approach to earn consumer awareness and adoption.”

The Remix Your Recipe video ad airs through YouTube pre-roll, strategically targeting flexitarian consumers. Variations of the creative also will run as animated banner ads on targeted websites and sponsored posts on social channels.

“Whether it’s rock, R&B, country or pop, when a DJ remixes a tune, they make a song that’s already great even better, which is a great analogy for when a home cook blends meat with mushrooms,” Minor added. “We are eager to bring the benefits of The Blend to consumers with a fresh look.”

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According to mushroom quotation provided by Shanghai Jiangqiao Vegetable Wholesale Market, on March 16, Shiitake mushroom, White beech mushroom, Agrocybe cylindracea and Brown Shimeji mushroom are 4 varieties that show price fall.

1.Price of Shiitake mushroom has dropped from 12 to 11 CNY per kg, indicating 8% of decline range.

2.Price of White beech mushroom has dropped from 15 to 10.8 CNY per kg, indicating 28% of decline range.

3.Price of Agrocybe cylindracea has dropped from 12 to 10 CNY per kg, indicating 16% of decline range.

4.Price of Brown Shimeji mushroom has dropped from 13.3 to 11.6 CNY per kg, indicating 12% of decline range.

On the contrary, on March 16, Drumstick mushroom, Button mushroom, White Enoki mushroom, Yellow Enoki mushroom, Monkey head mushroom and Black fungus are 6 varieties that show price rise.

1.Price of Drumstick mushroom has risen from 12 to 13 CNY per kg, indicating 8% of increase range.

2.Price of Button mushroom has risen from 12 to 15 CNY per kg, indicating 25% of increase range.

3.Price of White Enoki mushroom has risen from 6 to 9 CNY per kg, indicating 50% of increase range.

4.Price of Yellow Enoki mushroom has risen from 8 to 9 CNY per kg, indicating 12% of increase range.

5.Price of Monkey head mushroom has risen from 14 to 16 CNY per kg, indicating 14% of increase range.

6.Price of Black fungus has risen from 7 to 8 CNY per kg, indicating 14% of increase range.

“Price of Oyster mushroom, Pleurotus cornucopiae, King oyster mushroom, Seafood mushroom and Superior Shiitake mushroom is respectively at 7 CNY, 12 CNY, 7 CNY, 8 CNY and 18 CNY per kg,” introduces person in charge of Shanghai Jiangqiao Vegetable Wholesale Market warmly.