Mushroom farming is considered as The Third Agriculture in China. Along with the constant enhancement of its personal value, some regions have listed it as Non-Staple Food Project or Rural Poverty Alleviation and Prosperous Project.

In recent two years, 27 markets which professionally engage in mushroom operation have been formed, spreading over 16 provinces and autonomous regions in China.

Now, China is entering into the development period of mushroom industry. After summarizing on experience of success, it is acknowledged that exploiting the market and propelling the deep processing industry is the crucial path.

1. Storage and freshness retaining help put off the marketing period of mushroom products. On the one hand, now, in China, the market price of fresh Shiitake, Straw mushroom and Enoki mushroom is respectively at 9-15 CNY, 12-18 CNY and 5-6 CNY per kg, and they enjoy good sales. On the other hand, in the case that fresh mushrooms are preliminarily processed into dried products, canned products, or dried meat and mushroom floss, soup stock and other series products, freshness of mushroom could be maintained while mushrooms enrich customers’ basket throughout the year.

2. Comprehensive development facilitates boosting the added value of mushroom products. At present, in addition to Shiitake Can, Shiitake Preserve, Shiitake Beverage and Shiitake Snack, a series of medicinal and health mushroom products such as Shiitake Polysaccharide Capsule, Shiitake Oral Liquid, White Fungus Polysaccharide and Monkey Head Mushroom Polysaccharide have been successively developed in China and oversea nations, which exploits mushroom values and promotes the transformation from simple and preliminarily-processed dried products to high-revenue series products.

3. Brand formation is good for seizing international market. Authorities working in mushroom field suggest all manufacturing enterprises to firstly enhance the technology content of products and develop new high-quality series products on the basis of original export brand so as to meet different consumer demands in international market. Secondly, look steadily at the shortcomings. After China joins in WTO, relevant international organizations strengthen the  performance check on comprehensive quality index of China’s mushroom export, thus, it is necessary for China to strive to make technological breakthrough, and implement mushroom production in accordance with International Health Quality Standard, strictly carry out inspection and monitoring work so that more superior mushroom products gush into international market.