Recently the gucchi mushroom has been given a geofgraphical indication (GI tag). The gucchi mushroom is the most expensive exotic mushroom in the world and grows in the Jammu and Kashmir Doda District in India. A geographical indication is a sign used on products that have a specific geographical origin. In order to function as a geographical indication, a sign must indicate that a product comes from a specific place. In addition the qualities, characteristics or reputation of the product are due to the place of origin. The gucchi mushrooms cannot be grown commercially. They grow wild in the foothills of the Himalayas. They take months to gather them and they never grow in the same place. For these reasons, the gucchi mushrooms are very expensive. A kilo costs around 20,000 rupees, which is around 225 euros. The gucchi mushrooms are rich of vitamins, potassium, copper and vitamin D. Due to the many antioxidants, the gucchi mushroom can prevent health problems such as heart disease and diabetes.