Avondale, PA — Mushroom growers are entering 2020 with record sales volumes, increasing retail prices and solid demand for fresh mushrooms, according to the American Mushroom Institute.
The September shipment report from the Mushroom Council™ shows domestic mushroom production set a new all-time high. This was the fourth consecutive new monthly high and reflects steady sales growth throughout the summer months. Both June and August volume exceeded 80 million pounds for the first time ever, indicating that mushroom sales are strong year-round. Combined shipments (domestic plus imports) also hit new record highs.
Mark Lang, MBA, Ph.D., University of Tampa, analyzed the recent data trends for the Council. “As mushrooms become a staple item for many Americans and more people start consuming them, demand has risen steadily for the past decade,” said Lang.
Retail prices are also seeing a steady increase. The most recent tracking data from IRI showed that as of Nov. 3, 2019, the average selling price for fresh mushrooms increased from $4.06/lb in October 2018 to $4.17/lb in October 2019, with an average increase of 1% per month.
“Retailers and their shoppers are demonstrating that the demand for fresh mushrooms is no fad—it’s a long-term trend. We see expanding displays and more real estate in the produce department, combined with record high retail prices—all the result of consumers demanding more healthy, flavorful plant-forward foods. Fresh mushrooms are well positioned for even greater growth in the near future,” said Steven Muro, President, Fusion Marketing.
Source: American Mushroom Institute