Green Protein Alliance - Dutch campaign #zokanhetook

Jul 25, 2019

Dutch platform #zokanhetook is an initiative of the Green Protein Alliance, this organization is a Dutch movement who supports people to eat more vegan. Mushrooms play an important part in a vegan lifestyle and is a perfect replacement for meat. #zokanhetook shares a lot of vegan recipes, inspiration, vegan products and tips. More information you can find on their website!

More information on the Green Protein Alliance

Green protein alliance

Who are we?
The Green Protein Alliance (GPA) is a unique alliance between 25 retailers, the catering industry, food producers and 10 knowledge partners in the Netherlands, supported by the Dutch Government. Their common goal: restoring a healthy and sustainable balance in protein consumption.

What are our goals?
The current ratio of plantbased:animal protein in the Dutch diet is 37:63. GPA’s ambition is to realize a 50:50 balance no later than 2025. This balance is a first step towards a more healthy and sustainable diet. Our Green Protein Growth Plan (in Dutch) describes how we realize this ambition.

Why is this important?
Experts worldwide agree: the protein transition, or shift, is the most urgent challenge in the food domain.

What have we accomplished so far?
The GPA was founded in 2017. Already in its first year, the association proved that a transition approach, involving all chain-partners, works: consumption of meat and dairy is declining, while that of pulses, nuts, meat analogues and plant-based alternatives for dairy are rising.

Please check the GPA website here

Last modified on Thursday, 25 July 2019 11:58
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